Yesterday, the American TV channel CBS said that Apple will make a "big statement". A new Mac or AirPods-many thought, but later it was announced that this will NOT be a new device. Some new service? Updating App Store rules? Official launch of the new repair program? No, it was much easier. Apple launches new projects aimed at combating racism. It seems that this is not exactly what everyone was waiting for, and it is not clear how this announcement differs from the usual press release.
What Apple showed
Apple first announced its Racial Equality and Justice Initiative (REJI) back in June last year, in response to protests over the murders of Breonna Taylor, George Floyd and others. At the time, the company said it was investing $ 100 million in the program, and has now revealed exactly how it plans to spend the money.
Today, Apple is announcing a series of major new projects as part of its $ 100 million Racial Equality and Justice (REJI) initiative, designed to help remove systemic barriers to new opportunities and combat the injustices faced by black communities and others.
These projects include the Propel Center, a first-of-its-kind educational center for people of dark skin, an Apple developer academy for programming classes and developing technical education among students in Detroit; and venture programs for black entrepreneurs.
Collectively, Apple's commitment to REJI is aimed at empowering communities of color across the country and creating a new generation of professionals.
Propel Center, is designed to support the next generation of professionals by offering innovative training programs, teacher support, career opportunities, and scholarship programs. Propel Center will offer a wide range of educational programs, including artificial intelligence and machine learning, agricultural technology, sociology, entertainment arts, application development, augmented reality, design and art, and entrepreneurship.
Apple experts will help develop training programs and provide ongoing mentoring and training support, as well as offer internship opportunities.
Apple also chose the Detroit Center for its first developer academy in the United States. According to the company, Detroit has an active community of black entrepreneurs and developers with more than 50,000 businesses. The Academy is designed to empower young black entrepreneurs and programmers by helping them develop the skills they need to work in the fast-growing iOS app economy.
Finally, through two venture capital programs, Apple is investing $ 35 million in startups owned by black shareholders.
On the one hand, Apple's initiative is really interesting and probably useful. But on the other hand, was it really presented to us as a "big announcement"? This is not a new iPhone, not even a new service like Apple TV+, this is an event that concerns only specific people. Perhaps in this way Apple wanted to attract as much attention as possible to its initiative — well, they did it. But we did not see any announcements directly related to the company or its services, it is not surprising that many in our chat are directly bombed.
I, to tell the truth, expected some innovations in the App Store, since Apple recently removed the Parler app, where, according to unofficial data, Donald's supporters communicated with the aim of organizing riots in the United States. Or a new censorship system that would avoid such situations. Instead, Apple made an announcement, which is a maximum of one press release. But this is 2021, you can expect anything from Apple.
Mukhanbet Akbota
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